Marketing: A Strategic Perspective e-book
by James M. Hulbert
Marketing : a strategic perspective. by. Hulbert, James M. Publication date.
Marketing : a strategic perspective. Books for People with Print Disabilities. Internet Archive Books.
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James M. Hulbert, Noel Capon. Marketing: A Strategic Perspective.
Also by James M. Hulbert: Marketing: A Strategic Perspective. INTEGRATED MARKETING. Breaking the Bounds of the Function. James mac hulbert noel capon. Also by Nigel F. Piercy: Market-Led Strategic Change. Tales from the Marketplace. N I g e L f. p I e RC y. ƒ.
This book is about understanding how to develop market strategy and managing the market- ing process
This book is about understanding how to develop market strategy and managing the market- ing process. It is not a book that attempts to describe all there is to know about marketing. Created not only for marketers, Capon and Hulbert take it upon themselves to inform managers and other persons who may not be in marketing about the importance and process of marketing. For those in the marketing field, it provides a solid foundation, laying out imperatives and some specific steps to be taken for effective marketing. They teach how marketing is at the core of leading and managing a business and can be used in any leadership role.
Marketing: A Strategic Perspective. Coauthors & Alternates. ISBN 9780961495206 (978-614952-0-6) Hardcover, Impact Pub Co, 1985. Find signed collectible books: 'Marketing: A Strategic Perspective'. Marketing Management in the 21st Century.
The firms surveyed were selected from the 258 firms in the Fortune 500 located in the eastern half of the United States.
A Strategic Perspective. Published June 1985 by Impact Publishing Company (NY).
Pierre Berthon, James M. Hulbert, L. Pitt. This papers introduces a market-based typology of corporate strategy, which builds on previous typologies (Rumelt 1974, 1982). Corporate Strategic Planning (CSP) reports on an important study of planning practices and the value of those practices. Though it is a long book, nearly 500 pages, one can get almost the ful. More). We argue that, because different markets require different skills fo.