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» » Developing the Public Relations Campaign: A Team-Based Approach
Developing the Public Relations Campaign: A Team-Based Approach e-book

Author:

Randy Bobbitt,Ruth Sullivan

Language:

English

Category:

Business

Subcategory:

Marketing & Sales

ePub size:

1193 kb

Other formats:

lrf lit mbr doc

Rating:

4.6

Publisher:

Allyn & Bacon (June 12, 2004)

Pages:

304

ISBN:

0205359248

Developing the Public Relations Campaign: A Team-Based Approach e-book

by Randy Bobbitt,Ruth Sullivan


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Home . Details for: Developing the Public Relations Campaign . Details for: Developing the Public Relations Campaign : Normal view MARC view ISBD view. Developing the Public Relations Campaign : A Team-Based Approach, Randy Bobbitt, Ruth Sullivan.

Randy Bobbitt, University of West Florida. Ruth Sullivan, Marshall University. Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. Developing the Public Relations Campaign introduces a three-step process - the PIE chart - that accurately describes the campaign development process used in the real world.

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach . Developing the Public Relations Campaign : A Team-Based Approach. by Randy Bobbitt and Ruth Sullivan.

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in . .

Start by marking Developing the Public Relations Campaign: A Team-Based Approach as Want to Read .

Start by marking Developing the Public Relations Campaign: A Team-Based Approach as Want to Read: Want to Read savin. ant to Read. This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal.

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A Team-Based Approach. University of West Florida. p. cm Includes index. ISBN-13: 978-0-205-06672-8 ISBN-10: 0-205-06672-0 1. Public relations. I. Sullivan, Ruth, 1955- II. Title. B63 2013 65. -dc23 2012042688.

Randy Bobbitt, Ruth Sullivan. A Team-Based Approach. There's no description for this book yet. Developing the Public Relations Campaign Close. 1 2 3 4 5. Want to Read. Are you sure you want to remove Developing the Public Relations Campaign from your list? Developing the Public Relations Campaign. Published June 2, 2004 by Allyn & Bacon.

Expertly curated help for Developing Public Relations Campaign : Team-Based Approach. Plus easy-to-understand solutions written by experts for thousands of other textbooks. You can cancel at any time. Sample for: Developing Public Relations Campaign : Team-Based Approach. Publisher: Allyn & Bacon, Inc. Published: 2009 International: No.

Developing the public relations campaign a team-based approach. Randy Bobbitt (Author) Ruth Sullivan (Author). Boston: Pearson A and B. Publication Date.

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart— that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.


Forcestalker
Use this to teach a college-level program.
superstar
The book is good. There is good information in it, but I wouldn't have bought it if I didn't need it for school. That being said, it is a nice book to have. It's supplemental to what I'm learning, and that's about it.
invincible
This order shipped super fast just in time for a major test in my class, which I aced..Thank you soooo much. I appreciate it!

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