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» » Marketing Communications
Marketing Communications e-book


Ludi Koekemoer






Marketing & Sales

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1287 kb

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Juta Academic (September 1, 2004)





Marketing Communications e-book

by Ludi Koekemoer

Marketing Communications book.

Marketing Communications book. Details (if other): Cancel. Thanks for telling us about the problem. Marketing Communications.

Ludi Koekemoer is the author of Promotional Strategy. He is the managing director and principal of the AAA school of advertising, a marketing SGB member, and a member of the American Advertising Academy. Bibliographic information.

Introduction to Marketing Communications" looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking.

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WHY YOU SHOULD READ THIS BOOK: If marketing is all about a ‘promise made is a promise kept’, then with this book Ludi has hit the bullseye.

Successful Marketing - Short and Sweet by Ludi Koekemoer. WHY YOU SHOULD READ THIS BOOK: If marketing is all about a ‘promise made is a promise kept’, then with this book Ludi has hit the bullseye. Ludi Koekemoer's tag cloud. challenges marketing successful.

Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Contents Include: Chapter 1: Integrated marketing communication: past Chapter 2: Marketing communication planning and Chapter 3: Advertising Chapter 4: Advertising media and media planning Chapter 5: Personal selling Chapter 6: Public relations and word-of-mouth Chapter 7: Sponsorship and event marketing Chapter 8: Evaluating the effectiveness of the IMC tools.

Current City and Home Town. Port Elizabeth, Eastern Cape.

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by. John Egan (Author). Find all the books, read about the author, and more. The 13-digit and 10-digit formats both work.

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Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

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