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Marketing e-book


Eric Berkowitz






Marketing & Sales

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1242 kb

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Mcgraw-Hill College; 6th Pkg edition (June 2000)





Marketing e-book

by Eric Berkowitz

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Eric N. Berkowitz’s most popular book is Marketing. Showing 14 distinct works. Marketing by. Roger A. Kerin, Eric N.

by. Berkowitz, Eric N. Publication date. Books for People with Print Disabilities. Internet Archive Books. Uploaded by Lotu Tii on April 16, 2012. Berkowitz earned a . from the University of Massachusetts in 1971, a . A Discover new books on Goodreads. See if your friends have read any of Eric N. Berkowitz's books. from the University of Massachusetts in 1972 and a P. Discover new books on Goodreads. Eric N. Berkowitz’s Followers. None yet. Dr. from the Ohio State University in 1976.

Berkowitz was mentioned in the book Dare to Lead! Uncommon Sense and Unconventional Wisdom from 50 Top CEOs by Mike Merrill (Career Press), and Leadership Secrets of the World’s Most Successful CEOs by Eric.

Berkowitz was mentioned in the book Dare to Lead! Uncommon Sense and Unconventional Wisdom from 50 Top CEOs by Mike Merrill (Career Press), and Leadership Secrets of the World’s Most Successful CEOs by Eric Yaverbaum (Dearborn Trade Publishing). Television show and podcast. Between 2016-17, Berkowitz hosted a monthly television show on New England Cable News with his co-host, Larry Gulko, called Inside the Brand".

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.

This book is optional but you will find how valuable it is for studying for your tests.
Hey, a book about selling stuff. I wonder how many buzz words it has.... SPOILER: this book has thousands of silly words in it for common sense things. But that's marketing. Common sense. This book does a decent job teaching it, but is very, very, drawn out.
Book for School
Did not find it very helpful, ended up giving it to another student.
Book was in said condition, came two days into the arrival time, and just overall excellent seller.
It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.

But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing. Another book might mention how a major online retailer might immediately give you 25% ACD (All Commodity Distribution %) or discuss the importance of WalMart and mass retailers. This book just blithy continues on, secure in the knowledge that you know the definition for the test.

The whole book is written as if you purchased a set of flashcards.
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.
I haven't received the book yet. It was ordered about a month ago. I'm in week two of the MBA class six week course and hope it will arrive soon.
ps I had to click on a star to submit this review, even thought it does not earn a star rating at this time.

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