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» » No logo: El Poder De Las Marcas (Spanish Edition)
No logo: El Poder De Las Marcas (Spanish Edition) e-book

Author:

Naomi Klein

Language:

Spanish

Category:

Business

Subcategory:

Management & Leadership

ePub size:

1767 kb

Other formats:

rtf lit azw txt

Rating:

4.9

Publisher:

Paidos Iberica Ediciones S A (January 1, 2001)

Pages:

559

ISBN:

8449312485

No logo: El Poder De Las Marcas (Spanish Edition) e-book

by Naomi Klein


El secreto de los años-El maravilloso poder del  . We will show in this book that drawing the human body need not be so difficult. in interpretive point of view, it allo. Load more similar PDF files.

El secreto de los años-El maravilloso poder del El Poder del Metabolismo. 56 MB·300 Downloads·Spanish·New! ampliamente desarrollada antes de la conquis-. El indígena en el imaginario iconográfico. PDF Drive investigated dozens of problems and listed the biggest global issues facing the world today.

Naomi Klein (Montreal, 1970), periodista galardonada con varios premios y colaboradora habitual en The Nation y en The Guardian, Naomi Klein es la autora del best-seller internacional, No Logo: El poder de las marcas (Paidós), con más de un millón de ejemplares vendidos e. .

Naomi Klein (Montreal, 1970), periodista galardonada con varios premios y colaboradora habitual en The Nation y en The Guardian, Naomi Klein es la autora del best-seller internacional, No Logo: El poder de las marcas (Paidós), con más de un millón de ejemplares vendidos en todo el mundo y que ha sido traducido a 28 idiomas. Tras el éxito de No Logo, en 2002 publicó una recopilación de sus ensayos y trabajos periodísticos, Vallas y ventanas: despachos desde las trincheras del debate sobre la globalización (Paidós).

by Naomi Klein (Author). ISBN-13: 978-9501253351. The 13-digit and 10-digit formats both work.

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Full recovery of all data can take up to 2 weeks! So we came to the decision at this time to double the download limits for all users until the problem is completely resolved. Thanks for your understanding! Progress: 4. 2% restored. El poder de las marcas.

Finding books BookSee BookSee - Download books for free. No logo: El Poder De Las Marcas. Greg Grandin; including an interview with Naomi Klein.

No Logo : La Tyrannie des Marques.

Libro incluido en Biblioteca Selecta Forum de Barcelona 2004 ¿Cómo pasó Bill Gates de trabajar en un garaje a convertirse en un magnate mundial? ¿Por qué el nombre de Nike suele identificarse con el trabajo clandestino y la explotación laboral? ¿Por qué algunas de las marcas más respetadas del mundo se están viendo acosadas por virulentas campañas en su contra? La misión de este libro es explicar la irritación que amplios sectores de la sociedad están empezando a sentir contra las grandes marcas. Pero, de paso, nos invita a un periplo fascinante: desde las más lujosas tiendas de ropa de las grandes ciudades a ciertos talleres de Indonesia en los que el trabajo se convierte en degradación, desde los grandes centros comerciales estadounidenses hasta los cuarteles de los activistas que atentan contra las vallas publicitarias o de los piratas informáticos que han declarado la guerra a las multinacionales que violan los derechos humanos en Asia, Naomi Klein desenmascara a la llamada «nueva economía» y desvela el modo en que ha incumplido todas sus promesas.
Yanki
On my version on page 11, there is a little graph that purportedly shows how advertising has taken over the world in the last twenty years.
The numbers are startling; from a figure of just fifty billion dollars in the late 1970s to a figure of 200 billion dollars in the late 1990s. This compared to a figure of just 4 billion in 1960. The only problem you see, is that she has not (or at least not as far I can see), either taken into account inflation or the growth in GDP during this time. So if GDP and inflation together had averaged 7 per cent a year for twenty years (which seems reasonable), then it stands to reason that advertising expenditure would increase four times. Now if this was some throwaway aspect of the book, not really all that important, then it may not matter, unfortunately it is the premise behind the entire story. If real advertising expenditure has not increased during the last twenty years, then on what grounds would you write a book decrying the explosion in advertising? In other words, either I and my friends are wrong and missed some important labels or the book is a complete fraud.
The other important point is that if advertising expenditure was 4 billion in 1960 and 50 billion in 1980, then surely the rate of growth during this period was far greater than in the next twenty years?
What can I say, but this book is unbelievably stupid. The entire style of the book is taking unrepresentative examples and trying to flog them off as representing all advertising behaviour. Not only that half of her examples hardly amount to any sort of malfeasance on the part of corporations anyway, some of the heinous crimes they commit amount to employing black people (Nike hiring Tiger Woods), and selling goods at a cheaper rate (Wal-Mart). At one point she castigates a security guard for not being up to date on his Ayn Rand; talk about a strawman, this author actually believes that if she can outsmart the average security guard, this somehow makes her arguments airtight. This book reminds me of Michel Foucault, lots and lots of facts, and stories and gripping yarns, all thoroughly researched, but the stories just simply don't say what the author wants them to say, and even if they did, they only constitute a small and non-random sample anyway. To be fair, Foucault was ten times more brilliant than Klein, and he would never have forgotten to include inflation in time series data.
But I think the worst part of this book, is its outright refusal to contemplate the other side of the argument. When you want to write a polemic then you give your own side of the argument and then try to refute as best you can the relevant arguments of the other side. The counter argument to Klein's polemic is that brands combat a phenomenon called asymmetric information. If I do not know the quality of a particular product a priori, and somebody can demonstrate credibly (say by advertising) that they have a vested interest in the quality of the product then I am likely to pay a premium price in order to have the "guarantee" of quality. This is because I, like most people am risk averse. This is one of the main reasons that we have brands, there are other reasons to advertise of course but this is one argument that Klein does not try to refute at all.
Samutilar
I read this book for an American Studies course, and I found it very insightful. It's a lengthy book, and I couldn't put it down.
Terr
Don't waste your time with this book. Klein was a pampered brat growing up in an affluent society and her guilt trip led her to write a book that would normally have died a quick death if it weren't for the fact that left has gotten hold of her as their poster girl.

The arguments are weak and the book, though entertaining at times, reads like something a high school student, hoping to impress her teacher, would have written.

Don't buy it.

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