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» » The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas e-book

Author:

Alan Sklar,Mario Moussa

Language:

English

Category:

Business

Subcategory:

Management & Leadership

ePub size:

1109 kb

Other formats:

mbr lit txt azw

Rating:

4.5

Publisher:

Tantor Audio; Unabridged edition (November 1, 2007)

ISBN:

1400105307

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas e-book

by Alan Sklar,Mario Moussa


Many motivational books exhort readers to "sell yourself" to bosses and colleagues

Many motivational books exhort readers to "sell yourself" to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weaknesses. The bottom line: woo wisely. I think The Art of Woo can be combined with Mastering the Complex Sale to form a foundation for anybody in sales or role that requires persuasion Mastering the Complex Sale: How to Compete and Win When the Stakes are High!. In a sense, everything we do is supportive of our relationships, as these two books outline.

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Our jobs depend on making our work relationships productive, and that requires achievement toward common goals.

Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations

Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Written by G. Richard Shell and Mario Moussa. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science. Narrated by Alan Sklar. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths.

Shell and Moussa cover all the ins and outs of persuasion, from introduction of a new idea to getting the commitments .

Shell and Moussa cover all the ins and outs of persuasion, from introduction of a new idea to getting the commitments to follow through. They do this against a back-drop of persuasion styles, and provide an evaluation quiz to help the reader identify their dominant style. They provide a powerful four-step model using the acronym PCAN - present the Problem, identify the Cause, your Answer to the problem, and how your idea is the best among other alternatives (Net benefits).

Woo : Selling Your Ideas to the Entire Organization, The art of woo : using strategic .

Woo : Selling Your Ideas to the Entire Organization, The art of woo : using strategic persuasion to sell your - The art of woo : using strategic persuasion to sell your ideas. Selling Ideas: How Woo Works; You may need Sun Tzu's The Art of War to defeat your enemies. The Art Of Woo Using Strategic Persuasion To Sell Your Ideas - Video Results - The Art of Woo : Using Strategic Persuasion to Sell Your - Find great deals for The Art of Woo : Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell and Mario Moussa (2007, Hardcover).

In any context, woo is two parts art and one part science.

Includes bibliographical references and index. Personal Name: Moussa, Mario. On this site it is impossible to download the book, read the book online or get the contents of a book. Rubrics: Selling Marketing Persuasion (Psychology). The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners.

Shell and Moussa cover all the ins and outs of persuasion, from .

Shell and Moussa cover all the ins and outs of persuasion, from introduction of a new idea. Absolute Key To Occult Science, The Tarot Of The Bohemians. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest. Strategic Thinking for Leaders, The Systems Thinking Approach. Let Your Life Speak: Listening for the Voice of Vocation. 12 MB·65,984 Downloads·New!

Richard Shell, Mario Moussa, Alan Sklar: Books The Art of Woo: Using Strategic .

Shell and Moussa, both on the Wharton School faculty, aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo. What's The Art of Woo? It's about Winning Others Over-the ability to persuade people without coercion, using relationship-based, emotionally intelligent influence.

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
lolike
This is a great book for learning the entire process of persuasion when combined with two books I recommend in addition. Elements are broken down, explained with many analogies added to make it real, and strategies are modeled. You can start with a goal and end up securing commitments of others to achieve a goal that enriches everybody involved. In the information world, we have the opportunity to be good influencers by taking personal responsibility.

I think The Art of Woo can be combined with Mastering the Complex Sale to form a foundation for anybody in sales or role that requires persuasion Mastering the Complex Sale: How to Compete and Win When the Stakes are High!. In a sense, everything we do is supportive of our relationships, as these two books outline. Our jobs depend on making our work relationships productive, and that requires achievement toward common goals. The interesting thing to me is that you cannot buy relationships, even though advertising tells us so. Relationships require work and persistence.

Another important point I never see in books of this genre is that you and I don't actually need to convert anybody to our own ideas, attitudes and feelings. We only need to find common ground, a common goal, commit to it and then be happy in our work. That's why I'd recommend a third book, called How I Found Freedom in an Unfree World (free on the Internet).
Ffel
Need a way to connect, to get others on your team? I'm still reading this book, but can already say that it will be very valuable to me, as I feel frustrated by feeling that a project or sale was lost because somehow we just didn't "click" when it really mattered. Understanding my communication style and the factors that people base their decisions on, and knowing how to utilize that understanding, will be priceless, both in business and personally. This Kindle download was a little higher in price than I like, but the book is not fluff. It appears to have real tools for improvement that will make a difference.
Mushicage
Richard Shell three books (Woo , Bargaining and Spring Board) is very good and I believe it
will remain in that condition for very long-time. I feel like he has been finding something from
his study (perhaps from his life) and now developing it and someday will become a popular
new branch of discipline. He is a professor from very well-known university.
Watikalate
This was very helpful in thinking how do we communicate to others in order to be heard. It laid out strategic thought about networking and how to form an argument. This book is great for people in any realm, but I think it's a necessity for managers or sales people.
Shezokha
Well written, well thought out book. Many excellent examples, including a couple anecdotes from the career of Steve Jobs.
The first, about creating Apple with Steve Wozniak. The second, a brief marketing meeting at the depths of Apple's problems in the last 1990's before the big turnaround.
Rollers from Abdun
Entertaining and easily applied advice. I got on a plane that had shut its gate thanks to this book...then sat on the tarmac for two hours, but that's another story.
I ℓ٥ﻻ ﻉ√٥υ
Very good overall view of communications. I found it gives me more ideas on how to approach various situations where I want to propose changes. Lots of good information here.
People are always asking me about how they can improve their persuasive writing. To them I say, "Read this book, and apply its principles to your proposals, white papers, and editorials." The stories in this book are mostly interesting, and its guidelines are always on target.

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