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» » The Aspirin Wars: Money, Medicine and 100 Years of Rampant Competition
The Aspirin Wars: Money, Medicine and 100 Years of Rampant Competition e-book

Author:

Charles C. Mann,Mark L. Plummer

Language:

English

Category:

Business

Subcategory:

Economics

ePub size:

1150 kb

Other formats:

rtf lrf lrf azw

Rating:

4.9

Publisher:

Harvard Business School Pr (March 1, 1993)

Pages:

432

ISBN:

0875844014

The Aspirin Wars: Money, Medicine and 100 Years of Rampant Competition e-book

by Charles C. Mann,Mark L. Plummer


the complications of the war years, stiff competition from products like Tylenol and Advil, and finally it. .

The Aspirin Wars: Money, Medicine, and 100 Years of Rampant Competition, by Charles C. Mann and Mark L. Plummer, Alfred A. Knopf, NY, 1991. This is the story of Aspirin, specifically Bayer Aspirin, from its discovery on October 10, 1897, through its growth phase to become the first blockbuster drug, the complications of the war years, stiff competition from products like Tylenol and Advil, and finally its use as a daily regimen to prevent heart attacks.

8 pages of photographs. Результаты поиска по книге

8 pages of photographs. Результаты поиска по книге. Результаты 1 – 3 из 52. Стр. 131 As the amendments made their way through Congress, the House revived the stalled food and drug legislation. Despite attempts by lobbyists to wrap themselves in the flag - "Where liberty reigns," cried the Proprietary Association's president,.

Mann, Charles C. Publication date. Plummer, Mark L. Bookplateleaf. Friedrich Bayer & Co, Aspirin - Marketing - History. New York : Alfred A. Knopf. Books for People with Print Disabilities. Trent University Library Donation. Internet Archive Books. Uploaded by station01. cebu on February 13, 2019. SIMILAR ITEMS (based on metadata). Terms of Service (last updated 12/31/2014).

The Aspirin Wars book. No drug in the world outsells aspirin  . Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary market No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare.

The Aspirin Wars: Money, Medicine and 100 Years of Rampant Competition (1993). with Mark L. Plummer). The Second Creation: Makers of the Revolution in Twentieth-Century Physics (1987). with Robert P. Crease). Native america, 1491 . Published in the United States by Vintage Books, a division of Random House, In. New York, and in Canada by Random House of Canada Limited, Toronto.

No drug in the world outsells aspirin.

Home Mann, Charles C. & Plummer, Mark L. THE ASPIRIN WARS. All books with dustwrappers are shipped with a Brodart protective book jacket cover unless otherwise noted. Money, Medicine, And 100 Years Of Rampant. & Mark L. Plummer (1991). The aspirin wars : money, medicine, and 100 years of rampant competition. Plummer) Noah’s Choice: The Future of Endangered Species, 1995. Crease, Robert P. & Charles C. Mann (1996). The second creation : makers of the revolution in twentieth-century physics (Revised e. New Brunswick, NJ: Rutgers University Press.

The Aspirin Wars: Money, Medicine, and 100 Years of Rampant Competition. This is a borzoi book. Published by alfred a. The Second Creation: Makers of the Revolution in 20th-Century Physics. 1493 for Young People. with Rebecca Steffof). Published in the United States by Alfred A. Knopf, a division of Penguin Random House LLC, New York, and distributed in Canada by Random House of Canada, a division of Penguin Random House Canada Limited, Toronto.

Money, Medicine, and 100 Years of Rapant Competition.

No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare. Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted - and relate the unique and little-known medical history of the drug itself. "The Aspirin Wars" penetrates the wilder shores of capitalism to reveal the essence of business competition at its canniest.

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